Why Clev?

By now some of you know what Clev is short for: Clever. Why Clev/er? It rolls off the tongue. It sounds just right. And clever is the exact adjective to describe the organization I want to build and the products to come from it.

What do I mean by clever? Clever has no concrete definition. It can mean many things in many different contexts. But between all the facets of the word is a core idea. Something that is clever is creative but not loose. It is cohesive and woven tight. No frills, no bells and whistles, no distractions from the core. Everything has a purpose. The surface is so clear that it disappears and the observer falls right in. Cleverness is focused creativity.

These days, so much concentration is put into the idea generation process, which merely collects raw creative materials. Not enough attention is given to the refining of those ideas. The ideas must be kneeded, beaten, strained, and left to simmer a few times through before they are used. And new ideas must be grafted in with enough time to fuse or be rejected. Writers and few others understand this process, but the world as a whole does not. Ideas are not equal to the sum of their parts. They are worth only as much as the knot that binds them. And the tighter and more intricate the knot, the more effective and powerful will be the ideas that compose it.

This process, coined by me as idea development, is what Clev Idea will do.

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